As you may have noticed, Questar Assessment has a brand new look! As Questar’s Director of Marketing, I am thrilled to share this news with you, and explain a little more about the meaning and conception of our new logo. As a company rapidly evolving into the technology world, we are ready for a visual identity that matches our personality — fresh, confident, and insightful.

One of the most exciting elements of our new appearance is the bright, reimagined logo. Bold colors and a lively form represent our distinctive energy, while a clean sans serif font reflects our straightforward and transparent nature. As the company educators trust most to deliver innovative, trustworthy assessment systems, we are delighted that our new look reflects our company’s passion, focus, and identity.

Since the founding of Questar Assessment in 1976, we have committed ourselves to delivering excellent assessment programs to help each student, educator, district, and state achieve its full potential. This is our promise to you, and it will never change. But in recent years with new concerns about mandated high-stakes testing in the U.S., our focus has developed beyond assessment to fully scalable programs that give educators the insights they need to bridge the gap between accountability and student learning, with an increasing focus on technology to make testing more efficient and effective for everyone involved.

We officially unveiled our new look earlier this week, and Questar Assessment CEO Jamie Candee weighed in with her thoughts, stating that “Questar is a unique assessment provider and our new brand speaks to our differences. We are helping states and districts rediscover the power of assessments and reimagine the value they can offer to educators, students, and parents. Our new brand reflects the originality of our approach to student assessment and we are incredibly excited about the results and the new direction of the Questar brand.”

I invite you to take a moment and look around our website and social media pages to get a feel for our new look and logo. We are beyond excited to share this with all of you, and look forward to living out our vision and promise every day by delivering high-quality, meaningful assessment programs — and the peace of mind that comes with them.