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Questar Assessment Inc. New Brand Reflects Fresh and Innovative Approach to K-12 Assessment Solutions
Location: Minneapolis, MN
Date: June 19, 2015
Questar Assessment Inc., a K–12 assessment solutions provider focused on building a bridge between accountability and student learning, has announced a brand update to highlight its market-leading approach to large scale and local assessments.
Questar Assessment is reimagining how assessments can empower educators to see opportunities for change to improve instruction and fully prepare students for college or career. The new logo features bold colors and an open, dynamic form that brings the company’s forward-thinking spirit to life, while the change to a sans serif font complements the logo and reflects the company’s 21st century mindset. The new brand aligns Questar’s visual identity to its mission of building a bridge between accountability and learning and shows the company’s singular, creative, and technology-driven approach to both state and local assessments.
“Questar is a unique assessment provider and our new brand speaks to our differences. We are helping states and districts rediscover the power of assessments and reimagine the value they can offer to educators, students, and parents,” said Jamie Post Candee, Questar Assessment president and CEO. “Our new brand reflects the originality of our approach to student assessment and we are incredibly excited about the results and the new direction of the Questar brand.”
About Questar Assessment Inc.
Questar Assessment Inc. is a K–12 assessment solutions provider focused on building a bridge between accountability and student learning. We take a fresh and innovative approach to meaningful assessment design, delivery, scoring, analysis, and reporting. And we are reimagining how assessments can empower educators to see opportunities for change to improve instruction and fully prepare students for college or career. Our high-quality, reliable assessment products and services are easily scaled and tailored to meet state and districts’ specific needs at an unprecedented value. Educators trust our high-performing teams and proven processes to minimize risks and ensure success for states, districts, schools, and students. Questar is based in Minneapolis, Minnesota and can be reached at www.questarai.com or 800-800-2598.